PRESS RELEASE — FOR IMMEDIATE RELEASE

Collectors Discover the Art of Sharing
New York, USA – September 7th. 2010

THE world’s first social networking site for art collectors has been unveiled.

The Open Art Collection (www.openartcollection.com) is aimed at people who want to share their passion for 
fine art, post their finds and peruse fresh talent. But the unique Facebook-style site is more than just a 
chatroom and a gallery for those who know a Holbein from a Hockney; the Open Art Collection is designed to 
educate and stimulate like-minded art lovers.

The site, which is the brainchild of art lovers David and his wife Nathalie Haveman, features a plethora of 
information on the history of art, including individual artists, genres and movements, as well as links that 
lead you through a virtual treasure trove of fascinating facts. Their partnership with entrepreneurs 
Rudy Arnoudt, Walter De Brouwer and Serge Kubla in the management team and Jan Hoet in the Advisory Board 
completed the OAC team, which combines fine art, technological and financial expertise.

“The pleasure of sharing works of art that would otherwise stay behind closed doors to be seen only by a 
handful of people is immense," David Dehaeck said. "You can post your favorite works of art on the site and 
share them with collectors all over the world. It is a Facebook-style experience for art collectors.”

Artworks posted online by Open Art Collection members can receive feedback from other users. This gives 
everyone the chance to voice an opinion, enter into dialogue with other enthusiasts and experts and hone 
their art-critiquing skills. The site also has a search function and ranks the most-viewed collections.

David Dehaeck, whose background as owner and publisher of Mayer International Auction Records has given him 
a deep insight into the art world, explained: “The Open Art Collection is for like-minded people to get 
together online and talk art, but I also want it to be an interesting journey. So there are some surprises, 
including cloud computing tags which reveal references to geographical and historical facts about paintings 
and artists. That way you get to see some of the context behind each work and the reasons for its creation.”

There are also links that highlight artworks in a user's network that the user might enjoy, helping them to 
discover artists they never knew existed. “These offer the thrill of the hunt by connecting one work of art 
to another," David Dehaeck said, "all leading to new places and stimulating visual experiences.”

Users can sign up free for a basic account, which allows them to leave comments and start group discussions. 
Basic Plus accounts ($7.95 a month or $69 a year prepaid) and Premium accounts ($29.95 a month or $239 a year 
prepaid) offer users a host of additional privileges, including managing collections and accessing auction 
information. 

For more site details, visit www.openartcollection.com.

Media Contact:
David Dehaeck
+1 (212) 419-4522
press@openartcollection.com

Open Art Collection Inc. 
1710 First Avenue Suite 108, New York, NY 10128, USA • Phone: (212) 419-4522 • Fax: (212) 419-4521